Matcha shortage: What the hype means for Japanese tea

In recent years, matcha, the finely ground green tea powder from Japan, has gained popularity around the world. Driven by social media and health-conscious consumers, demand for this traditional beverage has skyrocketed. But this trend has led to an unexpected challenge: a looming matcha shortage in Japan.

Causes of Matcha Deficiency

The rising popularity of matcha, especially through platforms like TikTok, has significantly increased demand. Producers in Kyoto, one of the main growing regions, have been forced to raise prices by as much as 40% to meet increased demand.

impact on the market

The increased demand and the resulting price increases are not only affecting the Japanese market, but also international consumers. Many tea brands are sold out and delivery times have increased. Influencers are also being criticized because their promotions are fueling the hype and thus contributing to shortages.

Quality Differences and Consumer Advice

It is important to note that not all matcha products are the same. Some may contain undesirable substances such as aluminum or lead, which can pose health risks if consumed regularly. Therefore, consumer advocates advise not to drink more than three cups of matcha per day and to switch brands regularly to avoid one-sided exposure to pollutants.

recommendations for consumers

For consumers who want to continue to enjoy high-quality matcha, it is advisable:

• Check quality : Look for organic certifications and laboratory results to ensure that the tea is free from contaminants. -> Bio Better Match
  Our matcha comes directly from a certified organic farmer in Japan.

• Alternative sources : Consider purchasing matcha from other growing regions or from lesser-known producers to spread demand more evenly.

Conclusion

The global hype surrounding Matcha has led to increased demand and associated challenges in production. It is therefore important for consumers to consume consciously and informed in order to protect their own health and support the sustainability of Matcha production. That is why we at BetterShop pay particular attention to this and source our Better Matcha directly from an organic farmer in Japan.